Independent digital studio
Toronto, Canada
Build value. Create growth. Repeat.
Building digitalexperiences.Creating businessgrowth.
(01) Studio
We help businesses build a stronger digital presence through professional websites, strategic marketing, creative design, and thoughtful digital solutions.
(02) Services
Five disciplines, held to one standard of work.
- Website DevelopmentCustom websites designed and built around how your customers decide — clear, fast and ready to grow with the business.
- Branding & Graphic DesignIdentities and visual systems that make a business recognizable, consistent and easier to trust.
- Paid AdvertisingGoogle Search campaigns planned around real intent, tracked properly and managed with your budget in mind.
- Social Media ManagementPlanned, consistent content that keeps your business visible and sounding like itself on every channel.
- Business ConsultingAn honest assessment of where your digital presence stands, and a practical plan for what to improve first.
(03) Selected work
Concept studies in websites, identity, campaigns and content.
Self-initiated projects that show how the studio approaches real problems. The businesses are fictional, and none of these are client commissions.
Concept study 01
Website design & development
Casa Lume
A website for a fictional residential architecture practice. Large imagery, restrained typography and a project index that lets the buildings do the talking — designed desktop and mobile together.
Fictional business. Not a client project.
Residential architecture
Quiet buildings for long lives.
Homes and small public spaces shaped by light, material and the way people actually live in them.
Ravine House
Courtyard Flat
Gable Studio
Quiet buildings for long lives.
Concept study 02
Brand identity
Maré Coffee Roasters
An identity for a fictional roaster: a tide-line mark, a serif wordmark and a three-tone palette applied to packaging and stationery.
Fictional business. Not a client project.
Maré
Coffee Roasters
Maré
Coffee Roasters
Single origin
Sul de Minas, Brazil
Medium roast · 340 g
Maré
Roastery & tasting room
Small-batch coffee
Concept study 03
Google Ads campaign structure
Northfield Renovations
A Search campaign plan for a fictional renovation company: ad groups built around specific customer intent, tightly matched keywords, negatives and the conversion actions to track before launch.
Fictional business. Not a client project.
Northfield Renovations
Toronto, Ontario
Sponsored
Kitchen Renovations in Toronto | Book an In-Home Consultation
Full kitchen remodels planned around how you cook and live. Licensed and insured. Request a consultation online.
Search — Kitchens, Greater Toronto
Campaign
Kitchen renovation
- [kitchen renovation toronto]
- “kitchen remodel near me”
- [kitchen contractor toronto]
Cabinet refacing
- [cabinet refacing toronto]
- “reface kitchen cabinets”
Countertops
- [quartz countertops installed]
- “countertop replacement”
Location
Toronto and
surrounding area
Conversion actions
Consultation request
Calls from ads
Negative keywords
diy, jobs, salary,
free plans
Concept study 04
Social media content system
Mineiro Bakehouse
A set of post templates for a fictional Minas Gerais–style bakery in Toronto — product, announcement, hours and story formats that keep a feed consistent week after week.
Fictional business. Not a client project.
mineirobakehouse
Minas-style bakery in Toronto. Pão de queijo, every morning.
Pão de queijo, baked every morning.
New
Romeu e Julieta pastry
Weekend hours
Sat8–4
Sun9–3
Café com pão de queijo.
A recipe from Minas Gerais, made fresh in Toronto.
(04) Why Built by Fonseca
Good design isn’t just about appearance. It’s about purpose.
Every digital touchpoint contributes to how customers perceive a business. We focus on creating thoughtful, professional solutions that strengthen credibility, improve communication, and support measurable business objectives.
Purpose before decoration
Every element should help someone understand, trust or act. If it does none of those, it doesn’t belong.
Tied to business goals
Design and marketing decisions start from what the business needs to achieve, and are judged by whether they help.
Direct collaboration
You work with the person doing the work, from the first conversation to launch. No handoffs, no account layers.
(05) Start a project
Let’s build something that moves your business forward.
Tell us about your business and what you want to achieve. Every project starts with a conversation.
Start a project